Gloria Gaschler Real Estate
An award winning Chicago North Shore Realtor with over 30 years of experience.
BRAND POSITIONING
Expertise
Knowledge
Likability
BRAND STORY
Over wine and hors d’oeuvres, at a Kappa Kappa Gamma alumnae event, an acquaintance asked about Elegrazia. Gloria overheard the conversation, mentioned she was in need of a new brand identity, and our collaboration was born.
Gloria’s clientele spans first time home buyers, seniors, and professionals seeking relocation services. The brand spirit needs to appeal to young, first time home owners while also reflecting the timeless aesthetic of affluent North Shore residents.
The tagline reinforces Gloria’s depth of real estate knowledge.
We kept the brand identity modern and clean with a color palette to complement life on the lake - blues, greens, and grays.
Green
Finances + Freshness
Blue
Trust + Wisdom
Playing on our sorority connection, a modern key element, a symbol of Kappa Kappa Gamma, was incorporated into the brand mark. It’s a subtle, yet meaningful, distinction.
The modern key element pays homage to the Realtor’s sorority symbol. The letter A was selected for imagery to a home.
CREATIVE CONSIDERATIONS | BRAND SPIRIT
Modern style to appeal to first time home buyers
Timeless aesthetic to attract affluent North Shore residents
Inspiration: Modern key symbol incorporated into the brand mark
IT’S ALL IN THE DETAILS
Gloria has a hobby with sweet rewards. As a backyard beekeeper, she often shares her delicious homemade honey with friends and clients. For a personalized touch, we designed a promotional label to fit perfectly on her honey jars.
